Victor Vineyards is a new winery in Victor, California just outside of Lodi. The location has a rich fruit packing history that embodies the area’s long lasting grape industry. We wanted to pay homage to this history yet introduce a new contemporary brand. In doing so, we took inspiration from vintage fruit packing crate labels and designed an iconic V mark that embodies California and the vineyards. The label shape and cork printing also help communicate this is a real place and assist in bringing visitors to this unknown small town.