In partnership with Great Monday, a strategy & culture consultant, Thermostat led the brand identity, web design and guidelines for Shasta Ventures, a venture capital company specializing in Series A funding. The brand identity moved away from the obvious iconography of Mt. Shasta, to express the energy, stages and power of tectonic plates to represent a future focused company. The three lines moving upward represent institutional investors, providing funding, Shasta in the middle managing those assets and founders, to back the next successful company.
