Elroy’s Planet Munchies bring gluten-free, all-natural meal kits to kid lunches in a fun experience. By only providing allergy free products for sensitive diets, Elroy’s is the worry-free and smart choice for parents. Elroy, is the name of our client’s father who was the strong and wise leader of the family. We decided to pay homage to this important figure in her life and embody his spirit as Elroy the elephant. With games and trivia inside as a pull out game sheet, we wanted the meal-kit to be fun to eat and interact with.
Brand Identity / Packaging / Illustrations