Ursack is a lightweight and flexible bear and critter resistant bag for backpackers and campers. By using “bulletproof” fabrics, these bags protect your food from hungry bears, raccoons and other wildlife. We worked with Ursack to develop a packaging structure that displayed the product in retail and demonstrated its use and benefits. Given you really have to feel the material to believe, we designed a package that allows for consumers to interact with the product, without taking it out of the box. The graphics and communication are bold and strong to represent the product and target audience.
Packaging / Nomenclature