Purple Wine + Spirits embarked on a radical rebrand of Four Vines to highlight the diverse personalities of each varietal and create a more engaging brand story. Since each varietal had its' own persona, what was the Four Vines brand as a whole? Purple worked with Thermostat to create a marketing campaign that unifies each SKU under a single idea, and adds to the overall brand. The positioning statement of "If the wines could talk" implies a sense of place, however eludes to the rebellious characters of the wine and creates an empty canvas for future campaigns. I designed the brand positioning, copywriting, website, video storyboards, POS collateral and art direction for photography.
