Jon Nathaniel Wines are a small set of wines made by the family owners of Flora Springs Winery in the Napa Valley. These wines represent a passion to create wines they like to drink with family and friends and keep things small. They started out by creating various one-off brands, but they realized they needed a stronger brand identity that would tell a richer story, help create a brand portfolio and justify the high price point of these wines. Our solution was to highlight the family story, symbolized by the small family home on one of their vineyards, made of vines, which represent the many generations who have managed the family vineyards.
Thermostat also worked with Jon Nathaniel to develop special, small lot, one-off brands to offer their wine club members that reflect a love of rock-n-roll.