Seasons is a new brand by AGA, an Egyptian frozen vegetable company serving the middle East and Europe for 35 years. The Egyptian frozen vegetable market had become generic with minimal brand loyalty, driven by value. AGA worked with us to differentiate their products and speak to the farm fresh quality of the products, before making their way to the freezer. Our “Timeless Flavor” tagline speaks to a better way to say “Frozen” and the butterfly communicates changing seasons and nature. This new design stands out from their competitors and brings you closer to the wholesomeness of the product.
Brand Identity / Packaging